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Showing posts from December, 2021

Week 16 Part B: Building Out Your Strategy

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          In this week's blog, I will be talking about my rough draft content for next month's postings on all my social media.  When it comes to strategizing, I first think of what are my goals for next month? then how am I going to make that happen and why is it important to make the plan work? And lastly, who am I making my postings for. As for next month's goal, Christmas had just finished which means that parents are not really looking forward to going shopping since they just did a whole lot of shopping for their loved ones. As for the young ones, some parents don't have the time to go shopping or they don't know what their kids want for Christmas so they'll just end up giving them the good old "Christmas cha-ching!" My business can benefit from that since no parent would get this kind of shoe that I market to their kids unless their kids ask for it. This takes care of who my target audience is which are the young adults with their Christmas mone...

Week 16 Part B: Building Out Your Strategy

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          In this week's blog, I will be talking about my rough draft content for next month's postings on all my social media.  When it comes to strategizing, I first think of what are my goals for next month? then how am I going to make that happen and why is it important to make the plan work? And lastly, who am I making my postings for. As for next month's goal, Christmas had just finished which means that parents are not really looking forward to going shopping since they just did a whole lot of shopping for their loved ones. As for the young ones, some parents don't have the time to go shopping or they don't know what their kids want for Christmas so they'll just end up giving them the good old "Christmas cha-ching!" My business can benefit from that since no parent would get this kind of shoe that I market to their kids unless their kids ask for it. This takes care of who my target audience is which are the young adults with their Christmas mone...

Week 16 Part A: Developing Your Marketing Strategy

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  We have talked about countless tools on our blogs that we can use for our chosen businesses. In this blog, we will be talking about which one of those tools is best to integrate into my fictitious business. So far the tools I have used for my shoe business are Shopify, Mail Chimp, Instagram, Facebook, and Google Analytics. Other tools that I have discussed are Linkedin, Twitter, YouTube TikTok, Sprouts Social, Yelp, and more rating services. Out of all the tools I have come across on our journey in this class, The new tools that I have found beneficial for my online business are Twitter, YouTube, Yelp, Google Reviews, and a Social Media Management Tool such as Sprouts Social. Most of the tools I have learned are beneficial to my business for the most part. But the most important part of having an online business is having a review service. For me, if an online business does not appear on any review sites is a scam and sketchy. Having a crowd service review is a must for an online...

Week 15 Part B: What we Learn from FaceBook Analytics

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  In this week's blog, we will be learning about Facebook Analytics! My page does not have enough people following my page I will be using our professor's Brewery business data report. There are two data provided by the professor; when covid began and her most recent data from this year. We will be taking a look at the differences between the two data through engagements, actions on page, views, likes, post reach through FaceBook. When covid hit, a lot of businesses temporarily closed down especially the in-person businesses, and the professor's business is one of them. During this time I am predicting that people do not have much to do at home so they'll be spending their free time surfing the web. From the data provided during Covid, it seems like post engagements have drastically shot up by 83%. With most breweries closed, people are looking for places that they can go to so I predicted that if the professor's business was open which it was people are likely to e...