Week 16 Part B: Building Out Your Strategy

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       In this week's blog, I will be talking about my rough draft content for next month's postings on all my social media. 

When it comes to strategizing, I first think of what are my goals for next month? then how am I going to make that happen and why is it important to make the plan work? And lastly, who am I making my postings for.

As for next month's goal, Christmas had just finished which means that parents are not really looking forward to going shopping since they just did a whole lot of shopping for their loved ones. As for the young ones, some parents don't have the time to go shopping or they don't know what their kids want for Christmas so they'll just end up giving them the good old "Christmas cha-ching!" My business can benefit from that since no parent would get this kind of shoe that I market to their kids unless their kids ask for it. This takes care of who my target audience is which are the young adults with their Christmas money. But how will I be able to reach those audiences? Youngsters are always on social media which means I need to be active on social media and entice them with promotions, a sale for the most hyped shoes of the year, and future drops of sneakers. With the use of hashtags and promo ads on a well-known influencer, I will be able to reach my target audience. With my previous posts, postings of each sneaker with what they are affiliated with and using it as a hashtag get more reach than just my regular posts.

Here is the plan:

    • Instagram is used for photos and Facebook will be used for updates and promos.
    • As the year starts, I will post on both social media about our upcoming sales.
    • On Instagram, I will be posting a recap of all the shoes that were released this year as a hint of what's to drop in the next couple of days.
    • I have more followers on my Instagram than on Facebook so to change that I will be doing a raffle on where in order to enter my followers will have to follow me on all my social media.
    • Every week of January, I will be posting a sneaker that goes live every Monday @ 9am on both social media.
    • As this whole event is going on, I will be offering coupons that they can use just in case they were not able to grab a sneaker that everyone is going for so everyone gets a sneaker!

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