Week 16 Part B: Building Out Your Strategy

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          In this week's blog, I will be talking about my rough draft content for next month's postings on all my social media.  When it comes to strategizing, I first think of what are my goals for next month? then how am I going to make that happen and why is it important to make the plan work? And lastly, who am I making my postings for. As for next month's goal, Christmas had just finished which means that parents are not really looking forward to going shopping since they just did a whole lot of shopping for their loved ones. As for the young ones, some parents don't have the time to go shopping or they don't know what their kids want for Christmas so they'll just end up giving them the good old "Christmas cha-ching!" My business can benefit from that since no parent would get this kind of shoe that I market to their kids unless their kids ask for it. This takes care of who my target audience is which are the young adults with their Christmas mone...
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Week 13 Part A: Online Advertising - Analysis of the Marketplace

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    As much as we hate ads, they're here to stay. In this week's blog, I will analyze what kinds of ads I am getting while surfing through Instagram and Facebook's feed. 

While surfing through my Instagram feed I started a 5-minute timer to see how many ads it will show me casually scrolling on the app. 

20 ads in total were placed on my feed. Out of all these ads, only a couple stood out to me. It was Nintendo itself and a car commercial from Acura, I saw Nintendo posted 3 different ads promoting their actual console and videogames that are for sale or releasing in the future.

 I have a Switch console from Nintendo but have not even used it for a long time nor have I browsing the internet about them. Is it just out of coincidence that Instagram gave me more of their ads or it was specifically chosen for me? 

For the Acura commercial, I rarely see car commercials on my feed. During this week though, I was looking for information about their upcoming Integra from Acura hence may be why it was shown on my feed. The rest of the ads were just generic ads that I have not used or had any knowledge of. As I was watching the ads, They all used bright colors and even collaborated with a famous athlete or celebrity which for me made the ad ten times better since it shows a sense of trustworthiness since they are using a celebrity or someone that is known for something as their actor in the ad. 

As for Facebook, I got more ads than Instagram which was about 26, and most of the ads I saw were related to cars and stores that I bought car parts from before. This tells me that Facebook stores information about what I like and what I am interested in. I do enjoy these kinds of ads that are catered for me but me having a shoe business that is online based I wouldn't have a chance in showcasing my ads on Facebook if the customer itself has not seen my store or clicked on it. 

Comparing today's advertisement to how newspapers were before, the main difference was the animation and color. Now, most of the ads shown are animated and interactable and are also customized to what your likings are. Advertising in today's era is easy yet also hard, it has to do with how people interact with your ad in order to get recognition and be part of the algorithm. For me, I love looking for websites that sell my interests hence most of my ads were car store parts offering deals and whatnot on their site.

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