Week 16 Part B: Building Out Your Strategy

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          In this week's blog, I will be talking about my rough draft content for next month's postings on all my social media.  When it comes to strategizing, I first think of what are my goals for next month? then how am I going to make that happen and why is it important to make the plan work? And lastly, who am I making my postings for. As for next month's goal, Christmas had just finished which means that parents are not really looking forward to going shopping since they just did a whole lot of shopping for their loved ones. As for the young ones, some parents don't have the time to go shopping or they don't know what their kids want for Christmas so they'll just end up giving them the good old "Christmas cha-ching!" My business can benefit from that since no parent would get this kind of shoe that I market to their kids unless their kids ask for it. This takes care of who my target audience is which are the young adults with their Christmas mone...
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Week 12 Part A: Using Business Specific Online Tools

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 I have talked about quite a few online tools to use for my business such as LinkedIn, Facebook, Twitter, and Instagram. Today I am going to research specific online tools to further my business.

In this day of age, There was a social media this year that has been talked about by everyone even by the President! If you're thinking about TikTok you guessed right! TikTok has gained a lot of popularity just with this year alone. 

Some users gain popularity overnight through the use of  TikTok. Like before, I was talking about how each social media platform has its "age group" with Facebook and Twitter being one of the most used platforms by adults TikTok on the other hand is mainly used by young audiences. This is a great platform for me to advertise my business since most of my target audiences are young adults. Now, gaining popularity overnight is a hard feat to do. An easy way to promote my business is to partner with different social influencers who already have a big fan base on the platform. By doing so I wouldn't have to start from scratch and work my way up which takes time.

Another tool that would greatly benefit my site is to have a place where my customers can leave a review about my business. With my business being an online-only store it is hard to build credibility. Especially in this age where a site can be seen as professionally made but the actual store is a scam to just take the info of its customers. To give my customers a sense of trust and be able to shop in peace, having reviews from previous customers will help build that sense of trust.

By making accounts on review platforms such as Google where they can leave ratings with stars and reviews, and Yelp which is know for reviews from customers this will make my business seen as an actual store online. Having these tools is better than having a review section on my business page since a lot of other sites such as Shopify the creator of the site itself has the ability to put fake reviews on the site itself to be featured on the page. 

Comments

  1. Nancy WNovember 15, 2021 at 10:18 AM

    You have zeroed in on a solid marketing approach to use TikTok for reaching your business target audience. I agree that Google and Yelp reviews will legitimize your online business more effectively than a review section on your website.

    ReplyDelete
  2. DrewNovember 15, 2021 at 6:04 PM

    tiktok is probably the best and easiest way to go viral overnight thanks to it's algorithm, and that'd be a bonus for you to attract your ideal customer base. When I wrote my post I was hesitant about using a review tool, but you make a really good point about a lack of one making the business seem shady.

    ReplyDelete
  3. Kate StrongNovember 15, 2021 at 6:08 PM

    Hi Sean, a great read into the world that is TikTok. I haven't made the dive into this social media platform yet as i also don't believe i am creative enough, but it sounds like you have it figured out! I agree with you that it is a great platform for creative business ventures and it allows businesses to showcase their ideas without seeming 'salesy'.

    ReplyDelete
  4. Yoshinori EnomotoNovember 15, 2021 at 8:27 PM

    It was interesting thinking about your strategy for promoting. I agree that TikTok going crazy.

    ReplyDelete
  5. Terrell MitchellNovember 15, 2021 at 9:14 PM

    Reviewed platforms are actually a good idea, building up that trust and credit towards your business is key and you'll be making it big time.

    ReplyDelete
    Replies
    1. Regina TompkinsDecember 17, 2021 at 10:13 PM

      TikTok is great, but I think at some time the popularity will pass or rather TikTok will evolve into something new. Building trust is important and will get you a long way when it comes to your branding.

      Delete

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