Week 16 Part B: Building Out Your Strategy

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          In this week's blog, I will be talking about my rough draft content for next month's postings on all my social media.  When it comes to strategizing, I first think of what are my goals for next month? then how am I going to make that happen and why is it important to make the plan work? And lastly, who am I making my postings for. As for next month's goal, Christmas had just finished which means that parents are not really looking forward to going shopping since they just did a whole lot of shopping for their loved ones. As for the young ones, some parents don't have the time to go shopping or they don't know what their kids want for Christmas so they'll just end up giving them the good old "Christmas cha-ching!" My business can benefit from that since no parent would get this kind of shoe that I market to their kids unless their kids ask for it. This takes care of who my target audience is which are the young adults with their Christmas mone...
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Learning about FaceBook Data Collecting

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In this week's blog, I will be talking about the importance of post reach and post engagements and how my fictitious Facebook business page "ShoeperLaced" is doing. 

First of all, Facebook has a tool where it lets you view all kinds of statistics such as post reach, post engagements, and many more on your Facebook business site. These two particular tools are a very important tool because it lets you know how your page is doing in terms of how many people are interacting with the page (likes, saves, comments, shares, etc.) and how many people saw any post or content from the page on their feed. 

Post reach is an important tool to pay attention to in order to see how your page is doing in terms of visibility. The more people see your brand the more it sticks in their memory which forms into brand loyalty in the future. As for post engagements, This is an efficient way to know which and how many people interacted with what content you have on the page. Having this tool can easily tell you what kind of content is bringing in traffic to your page and which contents need improving in terms of intractability. 

Having researched the two tools, I came to the conclusion that even though both tools are important post engagement is more important than post reach. My reasoning for that is whatever content it may be, the more engagement it brings in means that it is also giving higher visibility to your page. 


Pages I've Commented on

  • PCCorp
  • Weed 'Em & Reap Flowers
  • Trulyyours Designs
  • Prod by Terrell
  • FINTAL Rectruitment


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