Week 16 Part B: Building Out Your Strategy

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          In this week's blog, I will be talking about my rough draft content for next month's postings on all my social media.  When it comes to strategizing, I first think of what are my goals for next month? then how am I going to make that happen and why is it important to make the plan work? And lastly, who am I making my postings for. As for next month's goal, Christmas had just finished which means that parents are not really looking forward to going shopping since they just did a whole lot of shopping for their loved ones. As for the young ones, some parents don't have the time to go shopping or they don't know what their kids want for Christmas so they'll just end up giving them the good old "Christmas cha-ching!" My business can benefit from that since no parent would get this kind of shoe that I market to their kids unless their kids ask for it. This takes care of who my target audience is which are the young adults with their Christmas mone...
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Week 2 Part B - Business Research

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K8 Stinger Store

https://www.k8stingerstore.com/

This site offers a wide range of products for the 2018+ Kia Stinger model. They also carry products for many other Kia and Hyundai vehicles but on a separate site. K8 Stinger store is an online-based store that provides model-specific upgrades for car enthusiasts. Their main store is located here in California called the K5 Optima store and is a national company that offers free shipping within the 48 Continental United States. They are visibly using Instagram, YouTube, and Facebook with their website links on the platform. Their most used site is Facebook (3,041 followers) that they update daily. The date of the last post for Facebook was 06 September 2021 while their Instagram (2,348 followers) has not had any updates since 30 December 2020. As for their YouTube link, it does not work.
I myself own this car and use this store as a basis towards the other stores that sell the same products. Their communication is pretty good since they only do not try to advertise as it is they join social media groups to converse with them and offer discounts. They act professionally and their site looks well made. They favorably use Facebook as their main source of communication since they update that more frequently and the platform itself has a wide variety of people who uses it based on demography.




Foot Locker

https://www.footlocker.com/

This is a shoe store that can be commonly found at many shopping malls. They sell various brands of casual and athletic shoes for all ages. They are an international store that approximately has 2,900 retail stores in 27 countries across North America, Europe, Asia, Australia, and New Zealand, as well as websites and mobile apps. The social media that they use are Facebook, Twitter, Instagram, and YouTube. All of the sites are well used and get updated frequently. Facebook, Twitter, and Instagram get updated at the same time with the same content with their recent post date 07 September 2021. Their Facebook has 6,246,165 followers, Twitter 1.5 million followers,11.9 million followers for Instagram, and with their least followed platform YouTube 155 thousand subscribers. It seems like they use platforms that focus on communication other than making their own content, They love to advertise sales as a source of profit.
This company has a well-established social media platform and they use them well. Being an international store that attracts a lot of customers they are doing well based on reviews about the products that they sell.


Hollister

https://www.hollisterco.com/shop/us

This site is a clothing store that is commonly found in our malls. They mostly sell clothes that are for teenagers and young adults. They are pretty well known in the states, there are over 500 locations in the United States alone, and internationally there are 30 stores in the UK and 11 in Canada. They are visibly using Facebook, Twitter, and Instagram with other social media platforms Pinterest and YouTube. The social media that they mostly use is Instagram and Facebook with its most recent post on 07 September 2021. The contents that they share are the same within both platforms. As for Twitter and Pinterest, they have not posted any updates since October of 2020. Their Facebook has 11,985,232 followers, Twitter 671.1 thousand followers, Instagram 5.1 million followers, Pinterest with 75.5 thousand followers, and their least being Youtube having 27.5 thousand followers. 
The company's focus on its social media is to further advertise its company. They have a lot of social media but only uses two daily and the rest are left for almost a year with no updates.  They have a lot of stores but does not seem like they handle the social media side of it well.









Sony

https://electronics.sony.com/

Sony is a Japanese multinational company that is well known throughout the tech world. They offer various kinds of products such as consumer electronics, video games, films, TV shows, music, computer hardware, telecommunications equipment, and even robots! They are vividly using Facebook and Instagram as their main social media. They currently have 8,482,651 followers on Facebook and 8.5 million followers on Instagram. They use both social media daily with its most recent post from 06 September 2021.
From what I have seen from their social media, they have a vast amount of followers but consumers see their page as just an ad and not worth taking their time to comment on their posts. It seems like the current market for Sony is not as famous as other brands out there. Their most recent post only had 15 comments on Facebook and 9 comments on their Instagram.








Ikea

https://www.ikea.com/us/en/?cid=a1:ps%257Ca2:se%257Ca3:EN_Search_Brand_Non%2520HFB_Exact_IKE-IKE-063_IKEA_FY22_Google_CPSA_Core_Text_UnBr_Exact%257Ca4:ikea%257Ca5:e%257Ca6:google%257Ca7:cq%257Cid:IKEA%2520Branded%2520GM%257Ccc:915

IKEA is a Swedish-origin Dutch-headquartered multinational conglomerate that designs and sells ready-to-assemble furniture, kitchen appliances, and home accessories, among other goods and home services. If you have ever been into an IKEA store you would know just how big of a store it is. There is one down in San Diego and if you have the time or looking for ideas for a part of your house IKEA is the store to go. The social media platforms that they use are Facebook, Instagram, Twitter, Pinterest, and YouTube. They use Facebook, Twitter, and Instagram for daily updates with Pinterest and YouTube only used being used monthly. Their Facebook has 30,849,621 followers, Instagram with 2.4m followers, and 366.5k followers on Twitter. They use Facebook and Twitter for advertising upcoming sales/products while Instagram promotes single items with its price tag.
I like the idea that each of their social media has different uses. One for information and the other as a catalog for their products. Their posts also are very eye-pleasing and straight to the point. They use Instagram a lot more based on posts since it's for advertising single add-on products and they have a vast amount of them. If I were to start my own business I would structure my social media like this.

After researching and analyzing 5 different businesses that focus on products but different kinds of products, I learned that small business is inferior when it comes to their social media use. I also learned about how frequently these companies use their social media accounts. The K8 Stinger Store and Hollister both have almost similar social media problems as to where they both don't use it to its potential. I was surprised at how Hollister is handling their social media platform where it looked dry. K8 Store on the other hand has considerably fewer followers than Hollister but gets more people to respond to each of their posts.
I have learned that even though your business has all these social media platforms it is hard to maintain all of them. If consumers follow their posts it would look repetitive since they would post the same content throughout their social media platforms and make it look autonomous/robotic. Most of the companies that I have researched have a vast amount of followers but are unable to gain interest from followers to even consider leaving a comment. An improvement from each social media post that I have seen is to connect more to their consumers such as maybe including polls and questions other than just leaving a picture with a description that looks like any other ad out there on the web.
In conclusion, IKEA has the best social media technique when it comes to using the platform to its potential. If I were to model how I would use my social platform it would be just like IKEA where they use two out of three of their platforms as new/updates about upcoming products/deals while one being like a catalog separate from the main website itself. 

Comments

  1. Nancy WSeptember 10, 2021 at 3:52 PM

    Sean, Your point about posting the same content across platforms coming off as being robotic is spot on! I like your idea of engaging and forming a connection through polls and questionnaires.

    ReplyDelete
  2. Dan MSeptember 10, 2021 at 9:41 PM

    I got the same jist as you when it came to small businesses. I just assumes small businesses don't have as much time or money to invest in a good social media presence like big corporations. Like you discovered, just being big doesn't guarantee a good social media presence either.

    ReplyDelete
  3. Regina TompkinsSeptember 10, 2021 at 11:13 PM

    I too noticed that large companies post the same thing across social media platforms. I find that to be very boring, however I understand why they would do this technique. They want the same message across all platforms. They don't even try and change it a little which can make it boring and people may just scroll past if they saw the same message in another place. Thank you for including the images as well. I liked that you said some companies social media looks "dry". I take that as they are boring and they are not listening to the conversation that their customers are having with each other.

    ReplyDelete

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