Week 16 Part B: Building Out Your Strategy

-
Image
          In this week's blog, I will be talking about my rough draft content for next month's postings on all my social media.  When it comes to strategizing, I first think of what are my goals for next month? then how am I going to make that happen and why is it important to make the plan work? And lastly, who am I making my postings for. As for next month's goal, Christmas had just finished which means that parents are not really looking forward to going shopping since they just did a whole lot of shopping for their loved ones. As for the young ones, some parents don't have the time to go shopping or they don't know what their kids want for Christmas so they'll just end up giving them the good old "Christmas cha-ching!" My business can benefit from that since no parent would get this kind of shoe that I market to their kids unless their kids ask for it. This takes care of who my target audience is which are the young adults with their Christmas mone...
Post a Comment

Week 6 Part A: Engaging Your Customers - FaceBook Strategy

-

 

In this week's blog, I have searched for similar businesses that will help me improve my own fictitious footwear store. I liked pages such as Famous Footwear, Shoe Palace, Nike, Adidas, Puma, Jordan, and Foot Locker. All these pages deal with footwear and clothing with almost identical Facebook page layouts.

Two out of the seven pages I liked, their most recent post was about racial equality. Both platforms have huge followers and both are getting a lot of engagements from the public. as for the rest with their usual posts about winter/fall outfits are barely getting any engagements from their followers. What I am getting from this is that whatever store you are running it is also important to keep up with current events as to not boost engagement to build character for your brand as someone who cares and is sympathetic and not just constantly post generic products.

The reason I chose to like and follow these businesses is to see how they run their page and how successful they are with it. I followed a big name brand and also stores that don't have as many followers.  There is a clear difference between the two, one is run like a personal account (small based followers) where they would post products but also about their employees while the other is professionally done and more involved with current events. Even though both differ in posts they are both well written and the media that are used are clear and engaging. What I learned in this exercise is that a store has its own character and can be used not just for selling products but can be used as a way to influence people through a post. The posts they make seem to always have media attached and not just sentences which makes the post look more engaging and professional.

Comments

Post a Comment

Popular posts from this blog

Week 9 Part A: Blogs, Vlogs, Podcasts & Webinars

-
Image
  In the world of being a sneaker head nothing hurts more than going into SNKRS app finding a pair you have been waiting months for, and not being able to get that pair on the drawings. The easiest way to appeal to my target audience is to "manipulate" their emotions after losing so much like I have in the past. I know that when a shoe comes out with so much hype behind it, the shoe sells out before you are even be able to put it in the cart if you're not fast enough.  In my postings, whenever I would include shoes that are about to come out I post with a friendly tone like while also interacting with my followers. Moments later I would post asking if they were able to get a pair and maybe a fun fact behind it showing how fast or how many sold in that day nationwide. Facts and interactivity is what I am shooting for in my instagram page. I feel like by posting this way I can get a lot of interactions on my page and bosst my store by also periodically posting about my busi...
Read more

Week 9 Part B: Using Categories

-
Image
                                                             In this week's blog, I will explain the different kinds of categories that I use to stay organized and reach my target audience. In the shoe world, people have different tastes when it comes to shoes. I am more biased on Nike shoes and Jordan shoes since those are the brands I like. Although I might post other brands of shoes that have a lot of people talking about for interaction purposes. Some would like other brands such as Adidas, Puma, New Balance, and many more so I will try to include them in my postings to widen my followers and also get them interested in brands I have as a whole. The categories that I will be using for the brands that I post often are different shoe types. What season do they release in? What kind of shoe is it? lows, mids, or highs? What brand is ...
Read more

Week 7 Part B: How Other Class Members Businesses Use Instagram

-
 In this week's blog, I have looked through my fellow classmate's Instagram accounts of their stores to see how they are using the platform. We all have different businesses so it was interesting to see what everyone has done and what techniques they used to implement it on to my own page.  I first looked into Fintal Recruitment's page, They have a couple of posts where they promote their company and how being with them would benefit anyone. The strategy that they are using on this platform is the same as what they are doing on their Facebook page. The use of the hashtag is good since many more who are interested in this field will be able to see this page. The next page that I looked through is PCCorpRepair's page. On this page, for now, It seems like they are just using this platform to boost their Facebook page. Their first post is about their Facebook page and how you can follow them there. You can also see on their bio that they have the link for it as well. They h...
Read more