Week 16 Part B: Building Out Your Strategy

-
Image
          In this week's blog, I will be talking about my rough draft content for next month's postings on all my social media.  When it comes to strategizing, I first think of what are my goals for next month? then how am I going to make that happen and why is it important to make the plan work? And lastly, who am I making my postings for. As for next month's goal, Christmas had just finished which means that parents are not really looking forward to going shopping since they just did a whole lot of shopping for their loved ones. As for the young ones, some parents don't have the time to go shopping or they don't know what their kids want for Christmas so they'll just end up giving them the good old "Christmas cha-ching!" My business can benefit from that since no parent would get this kind of shoe that I market to their kids unless their kids ask for it. This takes care of who my target audience is which are the young adults with their Christmas mone...
Post a Comment

Week 10 Part A: Researching Email Marketing

-

 

In this week's blog, I will be discussing possibly adding a newsletter feature on my fictitious business. A newsletter is a printed or electronic report containing news concerning the activities of a business or an organization that is sent to its members, customers, employees, or other subscribers. Having a newsletter in your store would be an additional way of getting customers back to your site.

In my store, adding one would be a great tool since shoes are fairly expensive to buy which in general customers only buy a pair or two at a time when shopping. Having this will bring them an incentive to come back to the store if sent a newsletter by offering them a discount on their next purchase, let them know first about an upcoming shoe release, or just emailing them saying we miss them and come shop again with us to show that we care for our customers and are loyal to them.

In my store, I would need to send at least two a week with just updates on what is about to release or a sale that is ongoing. This is also a good way to email them about updates that are being done to the store to keep them in the loop. By sending them an email at least twice a week it will not clutter their email and get annoyed and unsubscribe. I think the main reason customers are signing up for the newsletter is for discounts. Everyone wants to save money on things they buy giving them incentives through a newsletter is a good tool to bring customers in my store and also possibly get more customers to sign up due to friends recommending my store. Another good content would be letting them know first what shoes are releasing for the next week or month so they have something to look forward to and be ready to spend some when the time comes.

There is a lot of good things that a newsletter can do to a store but if done correctly. I feel like overly emailing a customer makes a store seem desperate and also too much to look at when a person is just looking through the mail. So a good "hey we missed you here's a $10 discount to help you on your next purchase" once will usually do the trick.

Comments

  1. Nancy WNovember 1, 2021 at 12:18 PM

    I really like your idea of notifying customers of upcoming shoe releases so they can get in the loop of ordering before they sell out. The different types of discounts you discussed will surely help retain a customer base.

    ReplyDelete
  2. DrewNovember 1, 2021 at 11:53 PM

    I always look forward to clothing brand newsletters the most because they are always coming out with new stuff as well as new deals, so glad to hear thats in your plan as well

    ReplyDelete

Post a Comment

Popular posts from this blog

Week 9 Part A: Blogs, Vlogs, Podcasts & Webinars

-
Image
  In the world of being a sneaker head nothing hurts more than going into SNKRS app finding a pair you have been waiting months for, and not being able to get that pair on the drawings. The easiest way to appeal to my target audience is to "manipulate" their emotions after losing so much like I have in the past. I know that when a shoe comes out with so much hype behind it, the shoe sells out before you are even be able to put it in the cart if you're not fast enough.  In my postings, whenever I would include shoes that are about to come out I post with a friendly tone like while also interacting with my followers. Moments later I would post asking if they were able to get a pair and maybe a fun fact behind it showing how fast or how many sold in that day nationwide. Facts and interactivity is what I am shooting for in my instagram page. I feel like by posting this way I can get a lot of interactions on my page and bosst my store by also periodically posting about my busi...
Read more

Week 9 Part B: Using Categories

-
Image
                                                             In this week's blog, I will explain the different kinds of categories that I use to stay organized and reach my target audience. In the shoe world, people have different tastes when it comes to shoes. I am more biased on Nike shoes and Jordan shoes since those are the brands I like. Although I might post other brands of shoes that have a lot of people talking about for interaction purposes. Some would like other brands such as Adidas, Puma, New Balance, and many more so I will try to include them in my postings to widen my followers and also get them interested in brands I have as a whole. The categories that I will be using for the brands that I post often are different shoe types. What season do they release in? What kind of shoe is it? lows, mids, or highs? What brand is ...
Read more

Week 7 Part B: How Other Class Members Businesses Use Instagram

-
 In this week's blog, I have looked through my fellow classmate's Instagram accounts of their stores to see how they are using the platform. We all have different businesses so it was interesting to see what everyone has done and what techniques they used to implement it on to my own page.  I first looked into Fintal Recruitment's page, They have a couple of posts where they promote their company and how being with them would benefit anyone. The strategy that they are using on this platform is the same as what they are doing on their Facebook page. The use of the hashtag is good since many more who are interested in this field will be able to see this page. The next page that I looked through is PCCorpRepair's page. On this page, for now, It seems like they are just using this platform to boost their Facebook page. Their first post is about their Facebook page and how you can follow them there. You can also see on their bio that they have the link for it as well. They h...
Read more