Week 16 Part B: Building Out Your Strategy

-
Image
          In this week's blog, I will be talking about my rough draft content for next month's postings on all my social media.  When it comes to strategizing, I first think of what are my goals for next month? then how am I going to make that happen and why is it important to make the plan work? And lastly, who am I making my postings for. As for next month's goal, Christmas had just finished which means that parents are not really looking forward to going shopping since they just did a whole lot of shopping for their loved ones. As for the young ones, some parents don't have the time to go shopping or they don't know what their kids want for Christmas so they'll just end up giving them the good old "Christmas cha-ching!" My business can benefit from that since no parent would get this kind of shoe that I market to their kids unless their kids ask for it. This takes care of who my target audience is which are the young adults with their Christmas mone...
Post a Comment

Week 11 Part A: Marketing with Twitter, LinkedIn, and more

-

 

Businesses nowadays have accounts on each social platform that customers use daily. May it be Facebook, Youtube, Instagram, and even Twitter. Now all of those social media are mainly for consumers to interact with businesses so what about a platform that would help the business itself when it comes to getting tips and help from experienced people? Well, LinkedIn is perfect for that.

I have a Twitter account but I barely use it. For me entertainment-wise I would use Instagram and Tiktok. But Twitter, I see it more as a news update feed or rants of some sort. I see it as a platform that is used by people ages 35 and up and for business purposes.

However, this does not mean that not a lot of people use this social media. According to the article "The Starter Guide to Twitter Marketing for Beginners" by Clément René, the author stated that "Twitter is one of the most interesting social media platforms to be active on for businesses" with 320m+ monthly active users (MAU). That is still a lot of potential customers that a business can reach out to hence why it is important for businesses to different kinds of social media. For a business, having Twitter is a great idea since a lot of adults use this platform which builds a sense of trust if they come across you. Just simply having Twitter can set a tone for how and what your business does. 

If you are starting your business like I am, LinkedIn is perfect for that. I have no experience in running a business of my own hence why I am taking this class. If you want another alternative to going to school signing up on this platform is a great idea. LinkedIn is a great way to stay up to date with the latest developments and to share information with others in your field. You can use LinkedIn to find the right job or internship, connect and strengthen professional relationships, and learn the skills you need to succeed in your career. But for me, my suggestion would be to go to school and do this also on the side to fully immerse yourself and learn more in the process.

Having all these social media is great and all but you'll also need a platform that rates how your business is doing. With Google being the most used source of information you should place your business there as well. Having this will show you a different aspect of what your business needs to improve on and respond to their feelings. 

Comments

  1. James AnearNovember 5, 2021 at 11:21 PM

    What you said about LinkedIn is useful because I don't think a lot of younger people understand how to use it. It's good for connecting with people in a professional way and gaining opportunities. I will also keep this in mind going forward.

    ReplyDelete
  2. Nancy WNovember 8, 2021 at 2:40 PM

    You embrace a great mindset when it comes to LinkedIn and it helping you with your business and improving your skillset. Your observations about Twitter's perception as an update feed and a source for potential customers point to its flexibility for business use.

    ReplyDelete
  3. Kate StrongNovember 8, 2021 at 5:56 PM

    Hi Sean, i enjoyed your post and i agree that LinkedIn would be a great social media platform for you to enhance your business network. LinkedIn is great for not only increasing your network but also increasing your knowledge base and finding a way to learn and grow from professionals in the network!

    ReplyDelete
  4. Yoshinori EnomotoNovember 9, 2021 at 5:51 PM

    Hi,
    I agree with you about using Twitter and Linked In with your thoughts. I was more than half way same ideas that you had for these social platform. Great posts, I liked that!

    ReplyDelete

Post a Comment

Popular posts from this blog

Week 9 Part A: Blogs, Vlogs, Podcasts & Webinars

-
Image
  In the world of being a sneaker head nothing hurts more than going into SNKRS app finding a pair you have been waiting months for, and not being able to get that pair on the drawings. The easiest way to appeal to my target audience is to "manipulate" their emotions after losing so much like I have in the past. I know that when a shoe comes out with so much hype behind it, the shoe sells out before you are even be able to put it in the cart if you're not fast enough.  In my postings, whenever I would include shoes that are about to come out I post with a friendly tone like while also interacting with my followers. Moments later I would post asking if they were able to get a pair and maybe a fun fact behind it showing how fast or how many sold in that day nationwide. Facts and interactivity is what I am shooting for in my instagram page. I feel like by posting this way I can get a lot of interactions on my page and bosst my store by also periodically posting about my busi...
Read more

Week 9 Part B: Using Categories

-
Image
                                                             In this week's blog, I will explain the different kinds of categories that I use to stay organized and reach my target audience. In the shoe world, people have different tastes when it comes to shoes. I am more biased on Nike shoes and Jordan shoes since those are the brands I like. Although I might post other brands of shoes that have a lot of people talking about for interaction purposes. Some would like other brands such as Adidas, Puma, New Balance, and many more so I will try to include them in my postings to widen my followers and also get them interested in brands I have as a whole. The categories that I will be using for the brands that I post often are different shoe types. What season do they release in? What kind of shoe is it? lows, mids, or highs? What brand is ...
Read more

Week 7 Part B: How Other Class Members Businesses Use Instagram

-
 In this week's blog, I have looked through my fellow classmate's Instagram accounts of their stores to see how they are using the platform. We all have different businesses so it was interesting to see what everyone has done and what techniques they used to implement it on to my own page.  I first looked into Fintal Recruitment's page, They have a couple of posts where they promote their company and how being with them would benefit anyone. The strategy that they are using on this platform is the same as what they are doing on their Facebook page. The use of the hashtag is good since many more who are interested in this field will be able to see this page. The next page that I looked through is PCCorpRepair's page. On this page, for now, It seems like they are just using this platform to boost their Facebook page. Their first post is about their Facebook page and how you can follow them there. You can also see on their bio that they have the link for it as well. They h...
Read more