Week 16 Part B: Building Out Your Strategy

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          In this week's blog, I will be talking about my rough draft content for next month's postings on all my social media.  When it comes to strategizing, I first think of what are my goals for next month? then how am I going to make that happen and why is it important to make the plan work? And lastly, who am I making my postings for. As for next month's goal, Christmas had just finished which means that parents are not really looking forward to going shopping since they just did a whole lot of shopping for their loved ones. As for the young ones, some parents don't have the time to go shopping or they don't know what their kids want for Christmas so they'll just end up giving them the good old "Christmas cha-ching!" My business can benefit from that since no parent would get this kind of shoe that I market to their kids unless their kids ask for it. This takes care of who my target audience is which are the young adults with their Christmas mone...
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Week 12 Part B: Business Specific Tools

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        Throughout my readings, I saw that most already know what tools would benefit their business and how to use them. Some tools though, such as TikTok needs a "person" behind the camera so folks that see the post see and remember who this person is and what they do. It can be hard to step out of your comfort zone and try to take on the task of using this platform to boost your business. 

Most of the tools mentioned in the posts are similar to mine. With rating tools such as Yelp being the most common tool to have for each business. I also saw that some tools are not beneficial or of use to them as well due to the nature of their business. There is a saying that "any publicity is good publicity" May it just be an ad for your business on a platform you don't really use, just do it. It's free and can maybe even pull in more customers than you think it would.


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