Week 16 Part B: Building Out Your Strategy

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          In this week's blog, I will be talking about my rough draft content for next month's postings on all my social media.  When it comes to strategizing, I first think of what are my goals for next month? then how am I going to make that happen and why is it important to make the plan work? And lastly, who am I making my postings for. As for next month's goal, Christmas had just finished which means that parents are not really looking forward to going shopping since they just did a whole lot of shopping for their loved ones. As for the young ones, some parents don't have the time to go shopping or they don't know what their kids want for Christmas so they'll just end up giving them the good old "Christmas cha-ching!" My business can benefit from that since no parent would get this kind of shoe that I market to their kids unless their kids ask for it. This takes care of who my target audience is which are the young adults with their Christmas mone...
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Week 14: Social Media Management Tools

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Do you own a lot of social media? Tired of having to post on each and every single one of your accounts? Well, I got the tool for you! Introducing Social Media Management Tools!

In this week's blog, I will be talking about what social media management tool does and what are the best products to use for your accounts!

First, what is Social media management software (SMMS)? It is a suite of tools designed for managing and analyzing online social interactions. SMMS products typically provide a single dashboard that provides engagement metrics for multiple social media accounts. This is helpful for companies that need to manage their brand presence on different platforms. It is also helpful for agencies that manage social profiles for multiple clients. Being able to schedule ahead of time with all of your social media accounts in under one software is a great tool to have.

How do you know which SMMS to use? When it comes to this, it is just a matter of how much you want to spend on a management tool. There is a lot of SMMS to use out there but here are the best ones Sprout Social, Hootsuite, MavSocial, and Loomly. 

They all pretty much do almost the same thing other than having different costs and features. As for Sprouts Social, They offer a user-friendly dashboard that lets you manage your social networks in one place, utilize social media optimization tools, provide analytics and reports, scheduling tools that make creating posts a breeze, and lastly, you can try it out for 30 days for free without having to put your credit info! 

Another great tool it has is the combined social messaging inbox. This inbox allows you to easily see all of the incoming engagement from multiple social media sources and respond to each one from a centralized location. The centralized messaging inbox also allows you to better keep track of messages that still need a response. 

Having SMMS makes life easier and saves valuable time that you can put on something else. There is a lot of pros than cons when it comes to using an SMMS with one being uniform and consistent with your posts. 

We've already used a form of SMMS which is Mailchimp. But on this occasion, it is for your social media accounts. For now, I would not use this kind of service due to the fact that my business is pretty small at the moment and I can still manage it by myself. I will definitely use one in the future due to the fact that it would make posting updates/sales on all of my social media accounts in under one tool!

Comments

  1. Nancy WNovember 30, 2021 at 9:32 AM

    Sean, Superb explanation of SMMS! I agree with you that centralized messaging is a key feature a SMMS should have.

    ReplyDelete

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