Sean's CSIT 155 - Fall 2021 Class Blog

  We have talked about countless tools on our blogs that we can use for our chosen businesses. In this blog, we will be talking about which one of those tools is best to integrate into my fictitious business. So far the tools I have used for my shoe business are Shopify, Mail Chimp, Instagram, Facebook, and Google Analytics. Other tools that I have discussed are Linkedin, Twitter, YouTube TikTok, Sprouts Social, Yelp, and more rating services. Out of all the tools I have come across on our journey in this class, The new tools that I have found beneficial for my online business are Twitter, YouTube, Yelp, Google Reviews, and a Social Media Management Tool such as Sprouts Social. Most of the tools I have learned are beneficial to my business for the most part. But the most important part of having an online business is having a review service. For me, if an online business does not appear on any review sites is a scam and sketchy. Having a crowd service review is a must for an online...

  In this week's blog, we will be learning about Facebook Analytics! My page does not have enough people following my page I will be using our professor's Brewery business data report. There are two data provided by the professor; when covid began and her most recent data from this year. We will be taking a look at the differences between the two data through engagements, actions on page, views, likes, post reach through FaceBook. When covid hit, a lot of businesses temporarily closed down especially the in-person businesses, and the professor's business is one of them. During this time I am predicting that people do not have much to do at home so they'll be spending their free time surfing the web. From the data provided during Covid, it seems like post engagements have drastically shot up by 83%. With most breweries closed, people are looking for places that they can go to so I predicted that if the professor's business was open which it was people are likely to e...

 James Anear, Kate Strong, and Andrew Estelle

Do you own a lot of social media? Tired of having to post on each and every single one of your accounts? Well, I got the tool for you! Introducing Social Media Management Tools! In this week's blog, I will be talking about what social media management tool does and what are the best products to use for your accounts! First, what is Social media management software (SMMS)? It is a suite of tools designed for managing and analyzing online social interactions. SMMS products typically provide a single dashboard that provides engagement metrics for multiple social media accounts. This is helpful for companies that need to manage their brand presence on different platforms. It is also helpful for agencies that manage social profiles for multiple clients. Being able to schedule ahead of time with all of your social media accounts in under one software is a great tool to have. How do you know which SMMS to use? When it comes to this, it is just a matter of how much you want to spend on a m...

      As much as we hate ads, they're here to stay. In this week's blog, I will analyze what kinds of ads I am getting while surfing through Instagram and Facebook's feed.  While surfing through my Instagram feed I started a 5-minute timer to see how many ads it will show me casually scrolling on the app.  20 ads in total were placed on my feed. Out of all these ads, only a couple stood out to me. It was Nintendo itself and a car commercial from Acura, I saw Nintendo posted 3 different ads promoting their actual console and videogames that are for sale or releasing in the future.  I have a Switch console from Nintendo but have not even used it for a long time nor have I browsing the internet about them. Is it just out of coincidence that Instagram gave me more of their ads or it was specifically chosen for me?  For the Acura commercial, I rarely see car commercials on my feed. During this week though, I was looking for information about their upcoming ...

          Throughout my readings, I saw that most already know what tools would benefit their business and how to use them. Some tools though, such as TikTok needs a "person" behind the camera so folks that see the post see and remember who this person is and what they do. It can be hard to step out of your comfort zone and try to take on the task of using this platform to boost your business.  Most of the tools mentioned in the posts are similar to mine. With rating tools such as Yelp being the most common tool to have for each business. I also saw that some tools are not beneficial or of use to them as well due to the nature of their business. There is a saying that "any publicity is good publicity" May it just be an ad for your business on a platform you don't really use, just do it. It's free and can maybe even pull in more customers than you think it would. Posts I've Commented On: Kate Strong Regina Tompkins Terrel Mitchell